How does the discourse of sports punditry differ from Sports Essay

How does the discourse of sports punditry differ from Sports Journalism Address the key themes and differencesaround pundits and sports journalists in sports reporting - Essay Example Sports discourse is usually discussed with regard to social, political, cultural and economic factors. Discourse discussion is mainly provided with examples from printed sources in order to show how national identities influence on sports events (Boyle, 2006, a). Both sports texts and events were chosen for discussion in this research. On the one hand, the idea of interconnection of politics and sports journalism can’t be underestimated, especially in the modern world, where sport is another tool in the hands of ‘all-mighty people’, which they use as PR move. If television and journalism are considered to be two main spheres of cultural production, then discourse of sports journalism shouldn’t ‘dumb the culture down’ (Oates, Pauly, 2007). In accordance with the definition provided by Boyle (2006, b): â€Å"Journalism stands accused of sacrificing accuracy for speed, purposeful investigation for cheap intrusion and reliability for entertainment.† Unfortunately, sports journalism highlights sensations and not sports events; presents celebrities and not achievements. Sports journalism is on market. Its main goal is to satisfy the needs of customers. Thus we are to blame no one but ourselves for a shift in sports accents from sports events and achievements to a kind of so ciety column. Critics explain this change from the point of view that sports journalism has always existed next to entertainment and lifestyle journalism. Abrams (2009) claims: showbiz and sports columns in the Sun and the Mirror are preferred by the readers most of all. Nevertheless it is possible to note that these two newspapers are focused on ‘nonserious entertainment’. An interconnection of sports journalism and politics can be exemplified by the sports news coverage of London’s 2012 Olympic bid or England’s hosting of the 1996 European Football Championships. These